Brightfuture possesses leading R&D ability in its field

As a national high-tech enterprise based on R&D and design of mobile phones, R&D is Bright Future ’s business foundation and core. After nearly five years rapid development, Bright Future has already got strong R&D ability, with R&D centers respectively in Nanjing and Hong Kong which are in charge of deep-seated technical reserves.

High-quality R&D team

The company insists on talent strategy which combined internal training with external recruitment. Currently, it has over 300 R&D staff and 80% of them have plenty experience in mobile phone field , professional background of years and profound technical experience.

Market-oriented R&D strategy & Advanced and efficient R&D management system

Bright Future insists on the market-oriented and customer-focused R&D strategy all the time and pays much attention to the stable combination of different techniques in order to make every effort to acquire the maximum optimization of innovation, quality, cost and speed. Positioning accurately, researching and developing intensively, grasping the industry trends and technical resources in time, realizing maximum output of products, Bright Future also continuously improves R&D management system, standard and information-based R&D process to cope with inconstant market requirements and changes. Flat organized R&D management structure ensures information communication and response smoothly and speedily. Meanwhile, our company makes full use of the project operation to manage work which not only let us get the high efficient project management but also improve the quality of R&D.

Prominent adaptable technical innovation ability

The company puts the R&D engineers’ innovative spirit into full play, positively introduces new material, new technics, new technology and applications and applies them to mobile phone products, thus, the company achieves constant innovation on adaptable technique and causes their products into fashionable, personalized mobile phones which also meet the customers’ needs.

After continuous accumulation of several years, the company has an outstanding ability on adaptable technology innovation, for instance, multiple adaptable technology of the company are in international or domestic leading level. Because of excellent performance on technology innovation, the world’s largest GSM communication chip vendor MTK awarded Honron the global exclusive “Technology Innovation Award” in 2010.